International Buyer Strategy

International Buyer Strategy

Nowadays connection to the rest of the world is paramount. Harcourts Gold via our own connections and our association with Harcourts International can promote your property to the world. With 790 offices in eight countries and over 5200 other consultants to assist us we can maximise your opportunity to sell. Let us tailor a unique international package for you. As one of the only real estate companies streaming our auctions live we offer a service to both our sellers and buyers overseas.
When you offer your property for sale with Harcourts gold not only do you have access to our high performing team, but your property is available to be quoted by our specialist International team as well.


The world is on the move, and we are seeing this regularly reported by media outlets globally. New Zealand is on the list as one of the most sort after countries for potential immigrants to look at, our Education system and our facilities rank highly in the area of desirability for families looking to a better life somewhere else. In earlier years our immigration was from what we called the “old “countries” United Kingdom, Ireland etc., now however we are seeing a shift with a growing percentage of our migrants coming from what is now termed the “new countries”

While Auckland has accounted for over half of the country’s population growth, other areas including Christchurch are attracting plenty of attention in their own right. The rebuild has certainly brought a large number of immigrants into our city, but we must remember even before the earthquakes our schools, tertiary education facilities, new business opportunities and lifestyle options had always been attractive to overseas migrants.

With Christchurch once again seen as a golden opportunity for families looking to come to New Zealand, Harcourts Gold has taken the initiative and opened its own specific international and migrant division dedicated to assisting, and helping new immigrants from Asian communities get settled in our beautiful city. Here we are able to offer a dedicated office environment, consultants with a great range of skills in not only Real Estate but also with a range of language abilities, and access to services to assist our new migrants get established. Additionally we are able to facilitate those people looking to purchase around the South Island and make their transition a bit smoother.

Offering this service to new immigrants, means that Harcourts Gold presents a wonderful opportunity to anyone looking to sell in Christchurch.


Harcourts gold markets all residential estate listings exclusively on, the No. 1 Chinese international property portal. All listings are marketed in Chinese.  Additionally we now have an association with UnionPay, China’s largest Credit Card Company, we are proud to offer this service.

This provides our consultants with the ability to provide a broader service for their sellers, including feature properties, email direct marketing and professional translation on their websites.

With 1.5 million users, has the biggest audience and has been the market leader since 2010. Baidu, China’s search engine giant, gives significant placement with a page rank of four.

Andrew Taylor, co-CEO of, said: “While the majority of our consumers are in China, we are also the preferred Chinese site for Chinese speakers residing in New Zealand. Over the past year, New Zealand moved up the ranks with Chinese buyers, from their 10th most popular country to their fifth most popular. That’s the biggest improvement of any of the top 10 countries.”

John McFadden, Managing Director of Harcourts gold stated ”This is a unique opportunity to be able to offer all sellers global exposure for their property in one of the World’s biggest markets, we can also offer ease of purchase through our association with UnionPay.”